Types.
Strategy, Design
CPG Packaging Experience: How To Create a Memorable Design.
Even with better quality, product innovations, and lower pricing, 80% of emerging new products fail to perform on retail shelves. Despite having a solid marketing plan and uplifting company mission statement, there’s a good chance that brands creating a better CPG packaging experience will replace your product. Want to be the brand that swipes away…
Strategy, Design, Testing
Understanding The Process Of Strategic Brand Development.
Point blank, no brand thrives in the market without an effective brand strategy. Successful CPG brands on shelves today invested time and effort into creating an organized brand strategy. Consumer goods companies that have expanded their market share over time have incorporated strategic brand development into their design process. Therefore, brand development isn’t an option; it’s…
Strategy, Design
The Complete Guide To Product Packaging Design.
Did you know that what our industry considers some of the “best packaging designs” perform terribly on retail shelves? Winning awards for attractive packaging means nothing if your product does not concretely lead to higher sales. To be blunt, your product packaging design generates reorders or retailer returns. Do you want to know how to…
Strategy, Design, Testing
A Complete Guide On How To Rebrand A Company.
How can businesses realign with their core values and stay relevant in the ever-evolving marketing trends? How can they effectively dispel negative perceptions and enhance their market share? The answer lies in a well-planned rebranding strategy. In this article, you will learn how to rebrand a company and what it takes to develop a successful…
Subscribe to
Nice Package.
A monthly newsletter that unpacks a critical topic in the FMCG & CPG industry.
Free Resource.
CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.