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Strategy, Design

Gen Alpha Packaging Design: How To Target The Younger Generation.

Staying on top of trends is only the start to outperforming your retail competitors. To win on retail shelves, you must understand the nuances of your target demographic and how to reach them with your product packaging. This article will discuss gen alpha packaging design, helping you understand what your package must accomplish to convert…

Strategy, Design

The Ultimate Rebranding Template For A Successful Rebrand.

Are you noticing a decline in your sales? Do you think your company is losing its brand equity? This rebranding template will help you implement an effective strategy to help your business get back on track. You will learn the best practices when building the strategy and implementing the rebrand. Without an appropriate strategy and…

Strategy, Design

A Complete List of Rebranding Survey Questions.

Rebranding a business can be a risky job. If things don’t go as planned, a company can lose its brand value overnight. The best way to reduce the risk is to discover the customer perception through relevant rebranding survey questions.ย  Rebranding survey questions are slightly different from typical rebranding questions, which lays the foundation of…

Strategy, Design

Essential Ecommerce Branding Strategies You Must Know.

How many brands can you name at this moment if asked to recall them? Perhaps a few because of their catchy logo, interesting tagline, or constant social media presence. This lasting image of a brand in the customer’s mind is the result of implementing effective branding strategies. However, it is a long-term challenging process since…

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CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

Learn More About CPG product repositioning guide.