Brand development that increases sales velocity, guaranteed.

Insights

Our experts share
their expertise.

With decades in the CPG industry, our team lives and breathes
all things branding and product development.

Showing content about

Design

Clear
Positioning, Strategy, Design

The Ultimate Guide to High-Performing Ecommerce Assets.

Every pixel, word, and click matters. In the world of e-commerce, your assets are more than visualsโ€”they’re conversion engines, brand storytellers, and your frontline sales team. If your digital shelf isn’t driving results, it’s time to rethink what you’re putting on it. Read on to learn how to build high-performing e-commerce assets that actually sell.

Design

12 Packaging Design Trends Brands Canโ€™t Ignore Right Now.

Discover the top packaging design trends driving shelf impact and sales in 2025. Stay ahead with bold, consumer-driven strategies that perform.

Positioning, Innovation, Strategy, Design

A No-Nonsense Guide To Winning in CPG and Retail.

Learn the secrets to winning in CPG and Retail landscape. Discover the art of crafting a memorable brand identity that generate sales in retail landscape.

Innovation, Strategy, Design

Turning Product Ideation Concepts into Winning Innovation.

Great ideas die without the right process. With the right process, product ideation is a structured framework that transforms sparks of creativity into actionable strategies, leveraging tools like design thinking to evaluate and refine every product idea. Itโ€™s a product managerโ€™s secret weaponโ€”a proven method for moving from an ideation workshop to impactful product development.ย …

Subscribe to
Nice Package.

A monthly newsletter that unpacks a critical topic in the FMCG & CPG industry.

Free Resource.
CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

Learn More About CPG product repositioning guide.