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20 Of The Best Hidden Messages in Logos.
Do you believe that subliminal messages in product logos influence your patronage or purchasing habits? Do you scrutinize logos trying to find secret designs within the design? Neither do we, but many of the biggest companies include hidden messages in logos that somehow reflect their brand. To kick this conversation off, let’s ask one more…
Design, More
The 3 Most Important Elements of Label Design.
You’d think that a label designer would know how to structure a label. You’d also think a qualified surgeon could operate without sewing a scalpel inside the patient. Of course, you’d be wrong. Naturally, label design isn’t necessarily left to actual label designers. Boutique products might use a template, software download, or some other hideous…
Design, More
Packaging Design Guide: Package Less, Make More.
Everyone loves cute things, and cute things are, by in large, small (ha!). Teacup poodles, tapas and Vern Troyer have all entered the public’s hearts at one time or another, and small packaging is no different. While packaging design is largely about product protection and use, marketing is a huge factor, as we’re sure you…
Design, More
Reasons Your Website Design Doesn’t Incorporate Calls-to-Action.
Ah, calls to action. They are an unavoidable part of the web landscape, telling us to Click here! Buy Now! Learn More! Sign Up! And submit to all kinds of orders issued in sentence fragments. It may seem like a shock, but not every website features calls to action, preferring instead to allow users to…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.