Brand development that increases sales velocity, guaranteed.

Insights

Our experts share
their expertise.

With decades in the CPG industry, our team lives and breathes
all things branding and product development.

Showing content about

More

Clear
Design, More

Icons vs. Logos: I Think Icon, I Think Icon, I Think Icon.

Iconography is a large part of website design; even the most astringent and clean Web pages require icons of some sort; it is only a matter of what kind of icon is appropriate for the particular brand. A financial institute might not be served well by little cartoon kitties, and a baby clothing retailer wouldn’t…

Design, More

How to Smack Down Floating Web Design Elements Before They Breed

Remember books and magazines? Of course you don’t (what were we thinking?). Anyway, back in the olden days of late 20th and early 21st century, when we wanted to glean information from a published source, we had to turn to books and periodicals. Anyway, sometimes, these books and periodicals were printed cheaply and shoddily, with…

Design, More

5 Web Design Trends You Should Ditch Right Now.

How is it possible that trends โ€” be they fashion, digital or food โ€” can be simultaneously intriguing and status-enhancing and yet so, so… stupid? We’ve all been guilty of wearing acid-washed jeans, owning laser disc players or ordering a Zima with a straight face. Eventually, we came to realize that our dedication to yesterday’s…

Design, More

5 Details that Can Make or Break Your Label Design

When you’re introducing your brand spanking new retail product, the exact design of your label may take a back seat to simply having a label in the first place. Yes, you are going to want the public to know what the name and purpose of your product is, but even the minor, seemingly insignificant details…

Subscribe to
Nice Package.

A monthly newsletter that unpacks a critical topic in the FMCG & CPG industry.

Free Resource.
CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

Learn More About CPG product repositioning guide.