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The Complete Guide to FMCG Advertising.
Did you know the global FMCG industry will reach $15.3 trillion by 2025? That staggering statistic presents plenty of opportunity to capture this market share. But how do brands stand out in a crowded market with so many options available to consumers? The answer lies in effective advertising and marketing. Successful FMCG companies spend roughly…
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A Complete List Of FMCG Categories.
If you are new to fast-moving consumer goods (FMCG) business or looking to boost the company’s growth in the early stages, this guide is for you. In this article, we will discuss different FMCG categories and some everyday products confused with FMCG but don’t fall within the FMCG category. With that said, let’s take a…
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Clearing Up The Differences Between CPG vs. FMCG.
Consumer packaged goods (CPG) and fast-moving consumer goods (FMCG) are often interchangeably used industry terms. However, some key differences between these two terms are necessary to understand, especially for those who work in marketing and sales. This article compares CPG vs. FMCG, exploring the differences that matter for development, branding, marketing, and sales. Whether you’re…
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Packaging Design Awards & Competitions
Over the years we found ourselves searching the internet for competitions to submit work for SmashBrand. What we noticed was the lack of a single source of information for CPG packaging design awards and competitions. Here is a curated list of packaging design competitions we’ve found over the years, and we hope this helps other…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.