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Decoding the Disastrous Tropicana Rebrand.
A successful rebrand can take a company’s image to new heights, while a failed one can bring it crashing down. Just ask Tropicana. In 2009, the iconic orange juice brand rolled out the Tropicana rebrand in Las Vegas as part of a nationwide rebranding campaign for their top-selling Tropicana Pure Premium orange juice. But, the…
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The Most Famous Rebranding Stories Of The Last Century.
Which famous rebranding stories do you think had the most significant impact on their respective industries over the last century? Some of the most iconic brands underwent significant transformations by adopting a new logo, visual identity, and positioning through rebranding. Famous examples of rebranding, such as Coca-Cola’s change from its script logo to a solid…
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A Complete Guide For Mastering The Naming Process.
Did you know that a well-crafted product name can make or break a business? Research suggests a solid brand name can significantly increase sales and investor interest. But with many factors to consider, from trademark laws to cultural sensitivity, how do you identify that your product name stands out, represents what the brand stands for, and…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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