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Design, More
Why You Probably Don’t Need a Website Redesign.
Unless you still use a hit counter and the photographer who took the picture you stole for your homepage threatens to break your legs, you might not need to redesign your website. Nevertheless, many an unscrupulous web design company, or SEO company, will try to convince you that your website needs a complete overhaul at…
Design, More
4 Reasons Why Your Call-to-Action Button Sucks.
For those of you new to web design terminology, call-to-action buttons are the icons on web pages that entice users to: Subscribe! Sign Up! Download! Register! Add to Cart! View Demo! Occasionally, they’ll convince the viewers to: Subscribe Now! Download Free! Register Now! Sign Up For Free! Misguidedly, some will require users to: “Click Here,”…
Design, More
5 Signs You Need to Fire Your Logo Designer.
Any designer who tells you that logo creation is easy is clearly running their operation from the back of a Chevy Aveo. Logo design is more, much more, than coming up with a font and a mascot; it has to clearly communicate not only the message of the product, but also the brand in an…
Design, More
How to Attract Great Clients.
We think we get to work with some of the best clients on the planet. But it did not start out like that. For this article, I ask our designers to go back to when they were just starting out and really talk to me from that perspective. What advice would they give freelancers or…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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