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Design, More
Why the Hard Work Is Worth It.
It is commonly known that everyone who owns their business leads a life of leisure and extreme luxury. Yessiree, when you’re your own boss, you can take three-hour lunches where multiple martinis are consumed; you delegate the dullest tasks to hapless underlings and, at the end of the fiscal year, reap all of the rich,…
Design, More
Why You Secretly Want to Eat Your Cat’s Food
You secretly want to eat your cat’s food because you are, in a word, insane. Of course, if your entire mental framework for cat food was based upon advertising campaigns that show glistening chunks of meat and vegetables being lovingly heaped into a crystal goblet, then maybe you would reasonably be tempted, in a pinch,…
Design, More
Three Things Your Food Labels Absolutely Need.
While we don’t entirely trust food products that come with elaborate sets of instructions, certain guidelines do exist with regard to creating food product labels that can close a sale. For example: was the food product manufactured at or near a peanut, milk or shellfish processing plant? What are the nutritional components of this food…
Design, More
Photoshop Doesn’t Make You a Designer.
So, you think you’ve mastered the nuances of Photoshop. You’ve managed to create a super-cool 3D graphic effect that looks like it came straight from the fevered brain of a Pixar genius. You clearly have what it takes to be a graphic designer, right? Just like having a driver’s license doesn’t automatically qualify you for…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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