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Design, More

Knowing When to Be Responsive.

Remember the old days when marketing strategies were basically limited to print ads, television campaigns and perhaps the occasional aerial banner? There was no thought of search engine rankings; Web videos or social media, and if you asked anyone about browser optimization, they would have looked at you like you were from Mars. Yeah, those…

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Quick Labeling Tips for Your Product Line.

If you have a line of refrigerated sports drinks, you naturally want consistent labeling so that your customers to recognize your brand. Of course, you donโ€™t want to confuse them in a potentially relationship-destroying way by failing to clarify the fact that your drinks come in a variety flavors; if a consumer thinks he is…

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Do You Need an Mobile App or Mobile-Friendly Web App?

Mobile App If you long for the days when we used to purchase items from brick and mortar stores, maintain contact with people via personal interaction and go on cross-country trips in lice-infested wagon trains, then stop reading this right now, you hear? STOP READING NOW! Well, if youโ€™re still here, youโ€™ve probably used a…

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The Siren’s Call to Switch from Flash to HTML5.

Weโ€™ve made no secret of our excitement about HTML5. Itโ€™s free; itโ€™s mobile and tablet compatible and itโ€™s SEO friendly. On the other hand, some would argue (not us) that Adobe Flash does have its strong suits. You donโ€™t have to write complex code in order to create cool and elaborate animations. You can stealthily…

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CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

Learn More About CPG product repositioning guide.