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Design, More
Acai The Superfruit of Marketing.
Whether or not you believe the data surrounding the acai berry’s health claims of being a “superfruit,” you have to admit “superfruit” is a pretty good moniker. Andy Warhol, the king of turning trash into treasure, couldn’t have done better himself. The fact is, acai marketing is one of the best examples of exposing consumer…
Design, More
How To Future Proof Your Website.
It is practically impossible to predict the future. The only things of which we can be certain are that nothing will be anywhere near as cool as we expect it to be (no colonies on Mars? WTF?) and your website will look as dated in six months as a pair of rabbit ears sitting on…
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Design School vs Work Experience.
Society is simply more comfortable when their surgeons, aerospace engineers and library scientists have earned a degree from an accredited university. However, work experience has value, too, and it’s certainly possible to learn valuable techniques from observation and association. If you were trapped on a desert island and found you suddenly experienced a brain hemorrhage…
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America vs Europe – Who Has The Best Designs?
If you thought we, as Americans, had escaped the dominion of the powers of Europe and Great Britain after the Revolutionary War, the War of 1812, World Wars I and II, and the failure of Robbie Williams ever to become as big a star in the U.S. as his PR strategists intended, than you were…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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