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Design, More
Case Study: Dissecting the Best Website on the Planet.
While there are many websites we find admirable and even praiseworthy, one site exceeds all reasonable and even exalted expectations of what a website should achieve. This particular site combines design greatness and superior functionality with exceptional content. The layout superb; the color scheme dazzling, the font expertly chosen. We speak, naturally, of SmashBrand.com. Yes,…
Design, More
Label Guide: Don’t Lose Your Business to a Peanut.
Even though we might have ridiculed food labels that disclose the terrifying reality that their product may or may not have been manufactured with, near or in the same hemisphere as a peanut, this information is very important to the unfortunate segment of the population whose personal well-being is wholly dependent upon their proximity to…
Design, More
5 Tips for Effective Label Writing
Effective Label Writing one of the most deceptively simple aspects of label design, is all too frequently taken for granted. We might think that the ability to read and write might carry us through the process with relative ease, but surprisingly, these skills are often not enough. We don’t want to seem as though we…
Design, More
Website Design Comparison Guide: MODx Versus WordPress.
We don’t generally do a ton of techno-blogging because it’s far more fun to riff on client headaches, stupid design choices and ill-conceived packaging decisions. However, our front-end development sister company SmashStack has been getting a lot of questions about their content management system of choice, namely: “What is your content management system of choice?” As…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.