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3 Business Lessons Learned from Paper Airplanes.

Making a paper airplane isn’t something that most of us feel must be done by committee; our experience of paper airplanes is basically folding a piece of paper into a projectile shape, launching it, and watching it plummet to the floor faster than if we had simply crumbled it into a ball and flung it…

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Why Beauty Product Label Design Matters More Than Ever.

Beauty products’ label design matters more than ever due to the sheer volume of beauty products on the market. This usually includes the customer’s need to address a particular issue and the consumer’s squeamishness over cosmetic ingredients. Back when there was nothing but arsenic face powder and donkey milk, product labels could afford to be…

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Retail Label Design: The Key for Retail Success

The key to retail success isn’t a mystery, but it is quite frankly elusive. We’ve touched upon what you can do to make your product label less boring in previous articles, and we’ll go ahead and reinforce some of the more important points. As far as designing a label that will make the product fly…

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3 Questions You Must Ask Your Label Designer.

When interviewing a potential label designer, you must be as thorough as you would be during an interview for a potential nanny or surrogate parent. After all โ€“ your product is your baby, isn’t it? Why leave it in the hands of a potential asylum escapee?

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CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

Learn More About CPG product repositioning guide.