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Design, More
6 Popular Low-Impact Businesses and Their Products.
Western civilization has made it almost impossible to survive without creating somewhat of an environmental impact. Every year, the average consumer burns through about 17.6 metric tons of carbon and utilizes about 3,650 gallons of water, just from day-to-day routine. But brands dedicated to reducing environmental damage and allowing consumers to contribute to sustainable change…
Design, More
4 Ideas for Barcode Labels You Haven’t Thought Of.
No component of standard product packaging is as ubiquitous as those stripy black-and-white boxes we call barcodes. Not only are they irritating everywhere, but they’re also incredibly boring. Slapped onto every product and designed to speed up the checkout process at the point of sale, barcodes are both familiar and tiresome. There’s no getting around…
Design, More
Our Top 5 Design Industry Publication Picks.
We can’t stress the importance of maintaining an eagle eye on design trends, and we certainly do our best to stay in the loop. When we can find a moment to tear ourselves away from the Justin Bieber saga during our free time, we like to take a gander at the finer design industry blogs…
Design, More
Product Label Translation: How To Get It Right.
Any self-respecting label designer wants his label to “pop”; not only for the typography and the alluring color scheme but for the catchy phrasing of the product and brand names. However, when the label pops because it promises a “Magic Old Skin Remedy,” it might not have the consumer appeal the designer originally intended. Yes,…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.