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6 Ways for Startups to Get Away with Self-Made Labeling.
For designers of all stripes, watching small businesses fly without the net of experienced design insight can be cringe-inducing. But let’s face it: since the dawn of the driveway lemonade stand, kids have been scribbling crayon-mutilated “writing” onto poster boards and calling them advertisements. No one is saying you can’t be successful — even if…
Design, More
Leadership: Play Nice with Others, and Don’t Be a Diva.
One of the major benefits to working as a creative independent contractor is the ability to work autonomously. You don’t necessarily have to consult a team; you don’t have to crawl to your boss for approval for every little decision — you are your own master. You rule. Until, of course, a client hires you,…
Design, More
Brand Strategy: We’re Not Done with Paper Label Designs.
Will society ever truly be done with paper label designs? Paper is more than just an antiquated material we cling to because we’re emotionally unprepared for the encroachment of the 21st century. It’s also food for termites. The problem is, how do we use paper labels and still be relevant? Don’t worry – even though there…
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5 Ways to Use Lines to Bring Home the Point in Web Design.
We go through our daily lives all the time without thinking of lines and how much presence they maintain within our existence: they divide lanes of traffic, form the blueprint of every building we enter, and are visible in the curving lines of the veins of our bodies. It’s interesting to think of lines in…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.