Types.
Innovation, Strategy
How to Develop A Market Penetrating Brand Innovation Strategy.
When launching a new brand or product, companies follow two paths: align with trends, blending in with the crowd or developing a brand innovation strategy that sets them apart. The difference? Simply surviving versus thriving—becoming a trendsetter, captivating your audience, and leaving your competitors far behind. A well-crafted brand innovation strategy can work wonders, but…
Innovation
Brand Innovation And Packaging Strategies To Drive Performance.
Uninspired packaging is a surefire way to lose sales and diminish brand recognition. If your product fails to capture attention on the shelf, it will be overlooked by consumers and the store buyer during their next inventory purchase. New products must incorporate brand innovation and packaging that puts the brand’s best foot forward. Think of…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.