Types.
Innovation, Strategy, Design
Specialty retail product development strategies for 2025.
What makes a product irresistible to specialty retailers and their shoppers? The stakes in specialty retail product development are high—but so are the rewards. From gourmet sauces to artisanal snacks, specialty food brands thrive when they connect deeply with discerning customers. Influenced by the Specialty Food Association trends, store owners and buyers hunt for food…
Positioning, Innovation, Strategy
Breaking down the top brand repositioning failures.
The margin for repositioning an established brand identity is too thin. Being wrong about brand repositioning isn’t just a misstep—it’s a million-dollar mistake. Brand repositioning failures have derailed promising products, shattered consumer trust, and left companies scrambling to repair their brand identity. Even a well-funded brand strategy can fall flat if it ignores the subtleties…
Positioning, Innovation, Strategy
How To Increase Market Performance Through Tangible Repositioning.
Struggling to make your brand repositioning efforts stick? The problem is simple: abstract strategies leading to intangible repositioning will ultimately fall flat. Consumers don’t engage with ideas—they respond to what they see, touch, and experience. So, a tangible repositioning strategy is the solution. It’s about making bold, physical changes—product enhancements, packaging redesigns, or retail transformations—that…
Positioning, Innovation, Strategy
SmashBrand’s Guide to Strategic Product Repositioning.
Product repositioning can be a high-stakes game. With 80% of new products failing to meet sales targets after launch, even the most established brands lose ground if they miscalculate their product positioning strategy. Still, many overlook the risks, assuming past brand success guarantees future performance. That assumption could be costly in today’s fast-evolving and short…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.