Types.
Positioning, Innovation, Strategy
Why Channel Agnostic Branding Wins More Customers.
Being on multiple channels isn’t enough—consumers expect a seamless experience everywhere. If your branding feels inconsistent, you’re losing trust, engagement, and sales. Winning brands don’t just show up—they connect. Want to future-proof your brand? Read on to learn how a channel-agnostic approach drives success.
Positioning, Innovation, Strategy
How to Craft a Vertical Brand Extension Strategy.
Learn how to craft a winning vertical brand extension strategy that drives growth, strengthens brand equity, and avoids common pitfalls. Read now for expert insights!
Positioning, Innovation, Strategy
How Horizontal Brand Extensions Expand CPG Market Share.
Learn how to execute a successful horizontal brand extension, avoid common pitfalls, and expand market share with data-driven strategies that guarantee results.
NICE PACKAGE, Positioning, Innovation
How Not To Be Another “Me Too” Brand.
Most brands start strong—until they don’t. Learn how to stand out and stay ahead as competition grows and challengers emerge.
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Nice Package.
A monthly newsletter that unpacks a critical topic in the FMCG & CPG industry.
Free Resource.
CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.