Types.
Strategy
The Biggest Rebranding Trends in 2024 And Critical Insights.
Rebranding trends in 2024 will reflect the massive technological and cultural shifts in the marketplace. Look at the past ten years and see how technological advancements have changed almost every business. Facebook became Meta, Twitter became X, and even Google incorporated artificial intelligence into their search. See how the rise of social media, mobile technology,…
Positioning, Innovation, Strategy
Brand Personality Development For CPG Companies.
Discover the process of brand personality development for CPG brands. Learn the steps to stand out, earn trust, and become a go-to choice for your customers.
Strategy
How To Develop an Efficient Brand Positioning Map.
What if there was a simple visual tool to map your brands position against competitors? A strategic compass that guides your messaging and marketing strategy? Well there is and its called the brand positioning map; a robust framework that once created, differentiates your brand in customers’ minds. Embracing the brand positioning map helps companies to…
Positioning, Innovation, Strategy, Design
How Retail Consumer Targeting Drives Faster Wins.
Retail consumer targeting is the key to connecting with shoppers, boosting sales, and building loyalty. Ready to unlock your brand’s retail potential? Read on!
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.