Types.
Innovation, Positioning, Strategy
The Key to Mitigating Potential Market Mapping Disadvantages.
Think you know your market? Think again. Market mapping can create blind spots, overcomplicate strategy, and give a false sense of security—costing brands millions. Here’s where it goes wrong and how to do it right.
Strategy
The Complete Guide to Product Positioning.
Want to know the secret of making your product stand out in a crowded marketplace? The answer lies within an effective product positioning strategy. It is a strategy that helps companies define how they want their target customers to perceive their products. A well-structured product positioning strategy makes product marketing easier and leads to a…
Subscribe to
Nice Package.
A monthly newsletter that unpacks a critical topic in the FMCG & CPG industry.
Free Resource.
CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.