Types.
Strategy
Hacking the Psychology of Your Brand Design
How often do you take the time to read product labels when you’re out shopping? If you’re like most people, you probably take a quick glance at the product and make an impulsive purchasing decision based on its packaging. Well, there’s a reason for that, and it has a lot to do with psychology and…
Strategy
Effective Brand Messaging: Building a Strong Connection with Your Audience
Brand messaging plays a crucial role in the success of any business. It is the voice of your brand that communicates your values, purpose, and unique offerings to your target audience. In today’s competitive market, where consumers are inundated with numerous messages, having an effective brand messaging strategy is vital to cut through the noise…
Strategy, Design
Why We Don’t Do Spec Work
They say there’s no such thing as a free lunch – and when all aspects of spec work are considered, we’re inclined to agree. Speculative work – or work done for free before terms are agreed upon– is still prevalent in many design, advertising, and communication industries. Spec work is a controversial hydra of a…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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