Types.
Strategy, Design
3 Crucial Millennial CPG Trends to Know.
When targeting any demographic, you need to enter the consumer’s mind. You must walk in their shoes, understand their habits, and consider their options. Targeting millennial shoppers is no different. Who Are Millennials? Millennials (a generational cohort loosely defined as those born between 1981 and 1996) have a firm foothold in the consumer market. They…
Strategy
Packaging Design: How to Define Your Target Market
It’s tempting to market your products to as many consumers as possible, but we’re well past the days of believing in the “shotgun” approach to product marketing. The most successful packaging campaigns come from brands that identify clear niches for their product communications. This means understanding their preferences, habits, lifestyles, and behaviors, and using this…
Strategy
The Transition from E-commerce to Store Shelf
There are no two ways about it. E-commerce is a staple of modern retail. Growth rates for e-commerce continue to rise, and everybody wants a piece of the pie. With a precursory search, you’ll come across plentiful resources for making the transition from brick and mortar to a digital presence. Many of these resources are…
Strategy
How To Make Your Brand Storytelling Work.
Brand storytelling is a powerful, effective packaging strategy to connect with consumers and leave a lasting impression. With brand storytelling, the devil is in the details because the more personable and honest your message is, the more effective it will be. But not all brand storytelling is created equal. Here’s how to ensure yours works…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.