Types.
Strategy
How Marketing and Branding Differ in Your Customer Outreach Strategy
Is there a difference between branding and marketing? On the surface, the two sound pretty similar. A branding strategy is just one aspect of your overall marketing strategy, right? Yes and no. The two certainly share some similarities, but what’s more important are the ways in which they differ—and how those differences coordinate to make…
Strategy
How Top Agencies Create Winning Brand Strategies
Whether rebranding or preparing for launch, your branding influences every aspect of presentation and marketing for your product. Given the omnipresence of your brand, you may be wondering how to create a winning brand strategy. The answer is planning, research, and measurement. However, it’s worth keeping in mind that branding encompasses a lot of the…
Strategy, Design
A Simplified Primer to Defining a Brand: What Is Branding?
Branding is part art, part science. Many intangible elements go into shaping a brand that stands out and brings in the clientele you’re shooting for. “Think pieces” about branding elicit many opinions and much debate and leave us finding the concept difficult to quantify. This leaves a lot of professionals demanding to know what a…
Strategy
How to Write a Brand Promise You Can Keep.
Does your company have a brand promise? And if so, are you keeping this promise to consumers? Along with general “mission statements” and other corporate slogans, the phrase “brand promise” might sound like jargon. But don’t be fooled. Your brand promise is one of the few reasons (if not the only reason) that your customers buy from…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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