Types.
Strategy
The Essential Elements of Effective Brand Naming.
Brand naming is one of the toughest decisions when first developing your brand. The naming process can be intimidating unless you’re one of those lucky few struck by an aha moment, leading you to the perfect name. Unfortunately, the eureka effect only exists for the minority, and most companies will need a brand naming strategy. …
Strategy
How to Create A “Unique” Brand Voice That Stands Out.
Your brand constantly battles to win over customers, build equity, and encourage brand recall. So, ideally, you want to communicate in a way your customers find immediately appealing. But while many brands only focus on design systems, fonts, and colors to showcase their differentiation, they often overlook the central, critical glue of it all: the…
Strategy
The Basics of Brand Positioning.
How do brands become household names? For example, when some people sneeze, they don’t ask for a tissue; they ask for a Kleenex. There’s no such thing as “a Kleenex.” Kleenex is a brand name. But the company has positioned itself so well that its brand has become synonymous with the product. Brand positioning is…
Strategy, Testing
Consumer Testing, Brand Strategy, and Messaging.
Launching a new brand or rebranding can be risky. How can you be sure that consumers will like the “new you” or whether it’ll end up driving people away? Some businesses have lost hundreds of millions of dollars on ill-advised rebranding decisions. Consumer testing is an important part of any brand strategy. You need to…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.