Types.
Strategy, Design
How to Target Moms With Your Product Packaging.
Television episodes of mothers from the 1950s showcased women who had time on their hands. These women “appeared” to have a schedule allowing for full course meals, casual conversations with a friend, and being the therapist of the family. Then came a shift where many women started working. They put children in day care and…
Strategy
How Much Does Brand Development Cost?
One of the most pressing questions for entrepreneurs and business leaders is: How much does brand development cost? A strong brand identity isn’t a luxury—it’s the cornerstone of market success. But the process isn’t cheap or simple. Spend too little and risk building a brand that fails to connect. Overspend and you might invest in…
Strategy
Product Messaging That Drives Conversions.
Look in any clearance section or last-chance grocery store, and you will find a plethora of examples where design and/or copy missed the mark. Even the most amazing and innovative product will suffer a similar fate if the company was not deliberate about each element’s messaging before it reached store shelves. For your product to…
Strategy
The Ultimate Guide to Brand Positioning.
When someone gets injured, they ask for a band-aid instead of a bandage. That’s because of the company’s strong brand positioning. It is a powerful marketing strategy that helps companies carve out a unique space in the crowded marketplace. It helps make the brand the first choice for the target customer. It is not just…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.