Types.
Strategy
Improve Your Brand Strategy With FMCG Market Research.
Fast-moving consumer goods are frequent purchases and, from a broad FMCG category perspective, are always in demand. However, trends and competitors constantly evolve, making FMCG market research critical to a brand’s success. Due to their high demand, less consumer-strenuous purchase pricing, and frequent use, FMCG brands must stay on the pulse to remain relevant and…
Strategy
The Top 8 FMCG Trends Your Brand Must Know.
With the Fast Moving Consumer Goods (FMCG) industry rapidly evolving, FMCG companies must stay on top of the latest consumer trends to meet the ever-changing demands of their customers. Keeping up with the latest market trends helps companies keep an eye on changes in the marketplace and when to shift their strategy to maintain their…
Strategy
How To Create A Profitable FMCG Pricing Strategy.
In the FMCG industry, your pricing strategy is one of the most vital components of a successful brand strategy. Hitting the sweet spot of pricing can skyrocket the company’s overall profit. Conversely, the wrong FMCG pricing strategy can traumatic impact brand performance. The right FMCG pricing strategy boosts overall product sales, builds stronger customer loyalty,…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.