Types.
Strategy
FMCG Merchandising: Performance Driven Retail Strategies.
We understand that fast-moving consumer goods (FMCG) are products consumers frequently use. Due to the speed at which they travel from facility to checkout, food, beverages, personal care, and household items can take much work, and companies need an FMCG merchandising plan to support their brand strategy. Due to their short shelf life, these products…
Strategy
An Agency’s Comprehensive Guide To FMCG Retail.
As the fast-moving consumer goods (FMCG) sector continues to grow and evolve, it’s more important than ever for brands to have a solid understanding of what it takes to compete in the hyper-competitive FMCG retail space. Understanding and navigating the retail landscape can be challenging, with many brands and products competing for consumer attention. In…
Strategy
The Best Box Packaging Design Ideas For 2024.
In the present day, where everyone loves to shop has emerged as the prevailing practice, the significance of creative packaging design is quite essential. However, whether modern consumers’ primary concerns are product quality, low price, or unfastened delivery, packaging design pays attention to detail. Recent research suggests that almost half of e-commerce customers across all…
Strategy
The Complete Guide To FMCG Branding For Retail Performance.
Like every other product category, branding is essential for brands in fast-moving consumer goods. However, there are distinctions in FMCG branding from traditional CPG products. Understanding the specifics of branding for FMCG products will help your brand stand out and have greater memorability than your competition. With the help of a robust brand strategy that…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.