Types.
Strategy
A Comprehensive Guide To Electronics Packaging Design.
In today’s competitive consumer electronics market, packaging design plays a different role than it once did. Now, with a lower barrier to entry, packaging needs to do more than showcase the brand logo for a strong enough message to be sent to stand out and connect with the consumer. Electronics packaging design must now include…
Strategy, Design
The Ultimate Guide For Designing Frozen Food Packaging.
We’ve got good news for existing or emerging brands looking to increase market share in the grocery store’s freezer aisle. The frozen food industry is continuing to see substantial growth with no plans of slowing down. In most fast-growing CPG categories, you can still achieve some success with average design effort, but that isn’t the…
Strategy
How To Optimize Your FMCG Supply Chain.
Fast-moving consumer goods (FMCG) is a highly competitive market that requires in-depth market research, innovative branding tactics, and choosing the right channel for business. FMCG companies encounter numerous obstacles, particularly in the realm of logistics management. These include meeting strict timeframes, boosting inventory levels, managing supplier distances, ensuring traceability, and maintaining security. Due to these…
Strategy
FMCG Ecommerce: Everything You Need To Know.
The fast-moving consumer goods (FMCG) industry is fiercely competitive, driven by the fast-moving nature of its products and fluctuating prices. There’s a constant battle for market share, whether the morning toothpaste or the evening snack. With the complexity of retail, many consumer goods brands begin by engaging in FMCG ecommerce. In such a highly competitive…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.