Types.
Strategy
Enhancing Brand Resonance in Competitive Categories.
No matter what category it is, consumers are bombarded with endless choices on the shelf and through advertising. Establishing a brand that resonates with its audience is the necessary ingredient to make your product more glue-like In this article; we will take you through an insightful exploration of how to establish and nurture brand resonance,…
Strategy
FMCG Innovations: Emerging Trends for Brand Performance.
In today’s dynamic marketplace, innovation has become the lifeblood of the Fast Moving Consumer Goods (FMCG) industry. Companies are consistently seeking new methods to captivate their customers. This drive for FMCG innovations opens up new marketing methods and helps companies stay relevant and maintain their market share. FMCG innovations comprise various groundbreaking developments that reshape the…
Strategy
Everything You Need To Know About Brand Understanding.
Brand understanding is a fundamental aspect of successful marketing. It refers to the comprehensive knowledge and insights gained about a brand, including its identity, awareness, equity, and strategy. In today’s competitive landscape, understanding your brand is crucial for gaining a competitive edge and building long-term customer loyalty. What is Brand Understanding? Brand understanding refers to…
Strategy, Design
The Category Disrupting Truth About Luxury Packaging Design.
Customers have preconceived perceptions about luxury brands. As shoppers, we hold the assumption that the term luxury is for designer clothing, jewelry, cars, and home furnishings. Unless tracking consumers through store experiences, then showing them proof, they won’t believe how much purchasing decisions for common goods are influenced by luxury packaging design. This is where…
Subscribe to
Nice Package.
A monthly newsletter that unpacks a critical topic in the FMCG & CPG industry.
Free Resource.
CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.