Types.
Strategy
Formulating The Perfect Product Naming Architecture.
Are you tired of product names that fall flat, fail to connect with your target audience, and leave your sales in the dust? It’s time to develop a foolproof brand architecture strategy for naming your CPG brand’s products and unleash the power of product naming architecture. With a well-crafted naming process, you can create a…
Strategy
FMCG Sales: How To Guide For Consumer Goods Brands.
Are you looking to boost your FMCG company’s performance? Do you want to generate more sales and revenue? If the answer to these questions is yes, you have come to the right place. Here, we will discuss the strategies for maximizing FMCG sales, growing your customer base, and capturing market share. Whether you’re a new…
Strategy
CPG KPIs: A Guide For Measuring Success.
Understanding what to track for a brand and product in the consumer packaged goods isn’t just nice to know; it’s a must-have. CPG KPIs help dictate your future brand strategy as you can identify areas where a brand is strong and weak. CPG key performance indicators provide CPG companies with valuable insights into their marketing…
Strategy
Rebranding vs. Repositioning: A Comprehensive Guide.
Adapting to changes and remaining competitive is mandatory in the ever-evolving consumer packaged goods world. One way to stay ahead is to master the nuances of rebranding vs. repositioning. These are two critical brand management strategies that can revamp your brand’s image and positioning in the market. But what do they entail, and how are…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.