Types.
Strategy
A Complete Guide For Brand Naming After A Merger.
Mergers and acquisitions in the last decade have reached all-time highs. With the financial news media filled with reports of huge mergers involving publicly traded companies, thousands of these transactions take place each year involving privately owned companies. While combining two or more companies includes many hurdles, one of the most significant challenges is carefully…
Strategy, Design
Insights From Successful Rebranding Transformations.
Ready to take your brand to the next level? Of course, you are! Are you looking to keep your brand positioning and messaging relevant as the market needs shit? My bet is you’re saying yes to this as well. The good news is that a successful rebranding campaign can accomplish both in one fell swoop….
Strategy
How To Create A Rebranding Rollout Plan.
Rebranding a business can be a scary endeavor, with potential risks, such as losing audience and market share if the rebrand goes sideways. A well-planned rebrand rollout plan is one that is smooth yet comprehensive, successfully introducing a new brand identity to your target audience. If you are considering a rebrand but concerned that one…
Strategy
10 Of The Most Transformative Rebranding Examples.
Brand identity is an essential component of a successful business. It allows companies to stand out from their competitors, communicate their core values, and create long-lasting impressions on customers. But what happens when a brand’s identity no longer aligns with its values, goals, or positioning? That’s where rebranding comes in. Whether a complete overhaul or…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.