Types.
Strategy
Unpacking The Various Types Of Rebranding Initiatives.
Branding failures are more common than you think and often stem from a fragmented approach. Companies focus on one element—like a logo refresh, new typography, or color palette—while neglecting how these updates interact with broader brand assets. In reality, successful branding requires a cohesive strategy. It’s not just about visuals; it’s about positioning, messaging, architecture,…
Strategy
Unpacking The Most Important Benefits Of Rebranding.
Are you considering a rebrand but not sure if the risk is worth the rewards? Performed correctly, updated branding can have a massive payoff. Rebranding is a powerful tool that can help you revitalize your brand, attract new customers, and stay ahead of the competition. But in today’s fast-paced business world, rebranding is not just…
Strategy
What Does CPG Look Like In Web3 And Web 3.0?
It’s honorable to assume the role of a CPG company is producing the best product possible. But even the highest quality products go unnoticed when there isn’t a solid business strategy to support product quality. As we now find ourselves in the infancy of Web 3.0 and Web 3, consumer packaged goods brands must consider…
Strategy
When To Rebrand Your Company And Its Products.
The world is moving at an incredible pace, with businesses evolving their strategies more often in an effort to stay relevant. We see this across small businesses and big brands, as they change aspects of their brand voice and identity. Examples of such changes include the logo, a slogan, font choice or the brand color….
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.