Types.
Strategy, Design
The Complete Guide To Product Packaging Design.
Did you know that what our industry considers some of the “best packaging designs” perform terribly on retail shelves? Winning awards for attractive packaging means nothing if your product does not concretely lead to higher sales. To be blunt, your product packaging design generates reorders or retailer returns. Do you want to know how to…
Strategy, Design, Testing
A Complete Guide On How To Rebrand A Company.
How can businesses realign with their core values and stay relevant in the ever-evolving marketing trends? How can they effectively dispel negative perceptions and enhance their market share? The answer lies in a well-planned rebranding strategy. In this article, you will learn how to rebrand a company and what it takes to develop a successful…
Strategy
Why CPG Brands Should Take An Omnichannel Approach, not DTC.
Direct-to-consumer is dead for the majority of CPG categories. That’s a bold statement, but our analysis of thousands of fast-moving consumer goods companies makes it clear; a DTC digitally native model is a dead-end strategy unless you own a platform or are vertically integrated to offset your customer acquisition costs. CPG startups hoping to scale…
Strategy
Brand Refresh vs Rebrand: Understanding These Brand Strategies.
In the ever-evolving landscape of brand strategy, the choices are abundant, and the stakes are high. Imagine your brand as a living entity—adapting, growing, and transforming to stay relevant in a dynamic marketplace. One thing that companies are often confused about is the choice of rebranding vs refresh. Should you go for a grand rebrand…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.