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Strategy, Design, Testing

The Importance Of Brand Identity Development.

Strategy, Testing

The Science Of Name Testing For Brands & Products.

Imagine spending hours brainstorming potential brand names only to come up empty handed, finding none that resonate with your target audience. But even for those lucky ones who do find a name they like, these companies make the big mistake of selecting the brand name based on internal opinions without conducting proper name testing with…

Strategy, Design, Testing

A Complete Guide On How To Execute A Rebranding Project.

Despite how exciting it sounds, a rebranding project is always one of the most challenging tasks for companies. It is because there is a massive risk of losing everything at once if the rebrand doesn’t go as planned. And, of course, what else could be worse than seeing your brand crumble to the ground?  To…

Strategy

The Truth About “Smart Packaging” For CPG Brands.

Few consider smart packaging a dumb idea, but that doesn’t mean it isn’t a foolish strategy for your packaging design. While CPG in web 3.0 makes smart packaging seem necessary, not every brand can (nor should they) invest in a smart packaging system digitized to enhance the experience.  Across many CPG categories, brand owners and…