Types.
Strategy
How To Come Up With Product Names.
What makes you pick a specific product from all available options when shopping? The product naming framework plays an essential role in purchase-making decisions. But how to come up with product names that align perfectly with the target audience’s interests. Your product name makes all the difference between success and failure for a new product…
Strategy, Design
The Ultimate Rebranding Template For A Successful Rebrand.
Are you noticing a decline in your sales? Do you think your company is losing its brand equity? This rebranding template will help you implement an effective strategy to help your business get back on track. You will learn the best practices when building the strategy and implementing the rebrand. Without an appropriate strategy and…
Strategy
How To Create A Dynamic FMCG Marketing Strategy.
To remain competitive and attract customers, staying up-to-date with the latest marketing strategies is crucial for FMCG brands. This article covers innovative marketing strategies in the FMCG industry, including digital marketing tactics, traditional marketing methods, and aspects of company departments that directly impact marketing. By understanding and implefmenting these FMCG marketing strategies, your brand can…
Strategy, Design
A Complete List of Rebranding Survey Questions.
Rebranding a business can be a risky job. If things don’t go as planned, a company can lose its brand value overnight. The best way to reduce the risk is to discover the customer perception through relevant rebranding survey questions. Rebranding survey questions are slightly different from typical rebranding questions, which lays the foundation of…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.