Types.
Strategy
How To Develop The Perfect Brand Positioning Statement.
An effective brand positioning statement clearly shows what makes the brand different. Unfortunately, too many companies never take the time to create one strategically. It is one main reason they fail to execute their brand positioning strategy properly. This guide will show you how to make a powerful brand positioning statement. You’ll learn proven ways…
Strategy
How To Develop A Winning Brand Positioning Strategy.
Imagine yourself in a store. You are looking for an energy drink. What brand have you pictured first when you saw the word energy drink? Red bull? Monster? Whatever comes first to your mind results from a successful brand positioning strategy. The brand position becomes essential for growth as the market becomes increasingly crowded and…
Strategy, Testing
A Complete Guide To Brand Name Development.
Are you sure that you’ve put enough thought into your brand name development strategy? Probably not but since you are reading this article, you are on the right track. Since, it is the bedrock of your brand identity it deserves more respect than most companies give to brand name development. Brand names shapes the customer’s…
Strategy
How To Create A Brand Repositioning Strategy.
Is your brand failing to connect with its target audience? Have changing market conditions made your current positioning outdated? Do your products or services need rejuvenation to stay competitive? If you answered yes to any of these questions, consider a brand repositioning strategy; strategic process that helps companies redefine their brand’s identity and associations in…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.