Types.
Strategy
The Worst Rebranding Examples Of All Time.
Have you ever witnessed a brand’s identity crumble before your eyes? Have you ever wondered how a single decision could join the ranks of the worst rebranding failures in corporate history? Rebranding is a risky move. Sometimes, it’s a story of a phoenix rising from the ashes; other times, it’s akin to a butterfly trying…
Strategy
Winning at Retail: An In-Depth Look at Retail Execution.
You’ve created a great product, landed a national retailer, and established a strategic marketing campaign to support the retail channel. At this point, many brands sit back, hoping to watch the revenues roll in. Unfortunately, these same brands are being yanked from store shelves because of poor retail execution. Consumer goods retail execution is one…
Strategy
Product Naming Best Practices For Long-Term Growth.
Are you struggling with choosing the right name for your new product? Don’t worry; you are not alone. According to McKensy’s study, 50% of product launches fail because companies do not follow product naming best practices. Poor product naming can lead to confusion among consumers and ultimately impact sales. For example, Chevrolet Nova had limited…
Strategy
ChatGPT for CPG Brands: Unlocking Its Full Potential.
“Hey ChatGPT, Create an article about how CPG brands can leverage ChatGPT throughout their business.” Yes, ChatGPT was part of this article’s ideation process, but it’s not where our thought leadership, including experience and overall expertise, comes from. In this article, we help you understand how CPG brands should use ChatGPT. You will learn how…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.