Types.
Strategy, Testing
How To Execute A Targeted Go-To-Market Strategy.
It’s go time! Your product is set to launch, and you are eager to get it into the hands of consumers. This takeoff point can make or break a brand; Having a go-to-market strategy makes all the difference. Whether launching a new product or taking an existing product into a new market, strategic planning, and…
Strategy
7 Rebranding Announcement Examples With Insights
Changing the brand identity is a complex and challenging task that involves risks. But, communicating these changes to the public, captivating and engaging, requires artistic skills. There are several rebranding announcement examples that one can learn from. Announcing the rebrand requires a delicate balance of creativity and strategy. From crafting a well-worded press release to…
Strategy
7 Interesting Rebrand Case Studies to Learn From.
Rebrand case studies are undoubtedly a gold mine of knowledge for businesses looking to reinvent themselves. They provide real-world examples of how companies have successfully navigated the complex terrain of rebranding. These case studies offer an in-depth look at the creative solutions and strategic decisions behind the rebranding efforts of various companies, from the bold…
Strategy
How To Execute A “Profitable” Pivot Strategy.
The strategy you create when selling products to the consumer market isn’t a one-and-done effort. Through each phase of a business cycle, there will always be unforeseen reasons that demand a need to pivot in the marketplace. But before finding an alternative path or blazing a trail, brands must have a pivot strategy to ensure…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.