Types.
Strategy
Types of Brand Positioning You Must Know.
The consumer market is a highly dynamic space with fierce competition in almost every sector. One may wonder how companies carve out their unique brand position in such a crowded space. What types of brand positioning strategies do they use? What makes their brand positioning statement different from others? According to Edelman, 81% of consumers…
Strategy
How Long Does It Take To Rebrand A Company?
Is it time for your brand to create a fresh identity? If yes, then I’m sure you want a clear answer to the question “how long does it take to rebrand a company?” Having rebranded thousands of companies, we are here to help. This article will break down the process, providing a rebranding timeline that…
Strategy
Branded vs. Private Label: The Battle for Consumer Attention.
Retailers are relentless when seeking to improve gross margins and customer loyalty, and private-label can “potentially” move both data points in a positive direction. As such, the battle between branded vs. private-label is an ongoing fight, but recent changes in the economic climate are intensifying the situation. Across many CPG categories, consumers are looking for…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.