Types.
Strategy
Crafting A Data-Driven Product Branding Strategy.
No matter how innovative your new product is, it won’t take off without a strong product branding strategy. Think of it as the rocket fuel that propels your product into the market. A compelling brand marketing strategy builds customer trust and boosts sales. But developing such a strategy is no easy feat—it demands careful planning,…
Strategy
Engaging In A “Data-Driven” Brand Transformation.
We all love a good transformation story, or as Jim Collins puts it, we witness a brand go from good to great. While that is one of the best business books of all time, many consumer brands have lost significant market share since their rise to greatness—the point is that a brand transformation isn’t a…
Strategy
A Product Positioning Framework That Wins In Retail.
Is Gatorade really the best energy drink brand in the world? What about Red Bull or Monster? The truth is that these brands have a robust product positioning framework behind them. For example, consider Gatorade’s brand positioning: “Water wasn’t made for this.” It is a powerful reminder that the body needs more than just water….
Strategy
How To Create An Impactful Brand Positioning Chart.
Ever wondered how companies develop a strong brand positioning in competitive categories? One aspect of their success is the utilization of a brand positioning chart to map out competing brands across various metrics and identify opportunities for differentiation. This chart is an effective marketing tool, enabling companies to uncover areas where they can establish unique…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.