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Strategy

How To Build Brand Loyalty Through CPG Experience.

Strategy

Cultivating Brand Equity To Capture Market Share.

Consumers are bombarded with countless options from all angles and through numerous senses. With so many brands vying for the consumer’s attention, being seen becomes challenging, and creating loyalty seems impossible. True, establishing and nurturing consumer-based brand equity is more complex than before, but it’s still worth the investment. When planning how to create brand…

Strategy

Strategic Product Branding And Marketing Tactics That Reach Consumers.

“Sell me this pen!” You’ve probably encountered this classic line for teaching sales. Upon closer inspection, it’s not just about how to sell this pen, but rather why I should sell it in the first place. This “why” shapes your entire product branding and marketing strategy. To create a robust product branding and marketing strategy,…

Strategy

This Is How You Create A Brand Positioning Matrix.

Imagine creating a positioning strategy that precisely targets your potential customers’ desires. This is possible only if your plan is based on a compelling brand positioning matrix.  A brand positioning matrix is a powerful tool for analyzing and visualizing differences among competing brands, facilitating effective positioning and differentiation. This two-dimensional graph strategically plots a brand…