Types.
Strategy
What Is Product Branding? Understanding The Fundamentals.
Product branding infiltrates our daily lives, whether it’s the coffee cup from your favorite brand, the toothpaste on a grocery store shelf, or smartphone ads. This comprehensive guide will teach you what is product branding, its essential elements, and what makes a highly impactful product branding strategy. Product branding applies branding strategy principles to a…
Strategy
How-To Effectively Conduct Brand Positioning Research.
Everybody wants to dominate the market with their new brand, but only a few know the secret to standing out from the crowd and leaving a lasting impression. Effective brand positioning research plays a vital role here. To conduct effective brand positioning research, begin by applying the divide-and-conquer rule. Select your target audience and divide…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.