Types.
Strategy
Ten Risks Of Rebranding And How To Address Them.
The initial decision to pursue a rebranding initiative is exciting, but after the endorphins fade, concerns about the risks of rebranding begin to surface. No matter how many reasons for rebranding you account for, a fear emerges that you may not have the necessary ingredients for a successful rebrand. You become paranoid about possibly experiencing…
Strategy
How to Build Brand Foundations That Drive Compounding Market Growth.
You’re about to launch a new product, but are your brand foundations strong enough to support it? Without a solid brand strategy, even the most innovative ideas can crumble before they hit the shelves. Strong brand foundations aren’t just an option; they’re the cornerstone of every successful brand. Without them, your brand is a house…
Strategy, Design
A Complete Guide For Rebranding Products.
There is a duality to rebranding products in that it is both exciting and frightening at the same time. It’s exciting in that it brings about the possibility of increased brand awareness for capturing more outstanding market share. Conversely, there is also the possibility that time and money invested in the rebranding process could lead to the…
Innovation, Strategy
How to Develop A Market Penetrating Brand Innovation Strategy.
When launching a new brand or product, companies follow two paths: align with trends, blending in with the crowd or developing a brand innovation strategy that sets them apart. The difference? Simply surviving versus thriving—becoming a trendsetter, captivating your audience, and leaving your competitors far behind. A well-crafted brand innovation strategy can work wonders, but…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.