Types.
Strategy
The Definitive Guide to Memorable Brand Naming.
Every brand has a story, but the name leaves an indelible mark in the minds of consumers. To craft captivating names that resonate with the target audience, a brand must have a carefully considered strategy and an understanding of brand naming psychology to craft names that captivate, resonate, and dominate. What Is A Brand Name?…
Strategy
How-to craft a winning food product branding strategy.
With so many new products flooding the market, consumers are more adventurous and selective than ever. Traditional food product branding strategies aren’t cutting it, leaving brands disconnected from increasingly discerning buyers. Why? Because consumers crave authenticity and uniqueness. Great taste alone won’t make your product stand out in today’s market. Without a strategic branding approach,…
Strategy, Design, Testing
How To Perform A Data-Driven Brand Refresh.
Through complacency, declining sales, or a changing market landscape, a brand refresh is a pivotal strategy to rejuvenate a company’s image and re-engage its target audience. But giving your brand a fresh look does not guarantee a solution to these problems. It could result in worse performance than your current branding offers. Even though refreshing…
Strategy
The Ultimate Rebranding Checklist And Success Roadmap.
From the daily agenda to long-term goals, checklists are invaluable for navigating simple and complex processes. When transforming your existing brand into a new, dynamic identity, our comprehensive company rebranding checklist is the ultimate guide, ensuring you cover your bases and set yourself up for a successful transition. Determine your rebranding why. When engaging in a…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.