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Strategy, Design, Testing

The How-To Guide For Product Brand Development.

Strategy

How To Successfully Execute Multi-site Rebranding Strategy.

When embarking on a multisite rebranding journey, a company undergoes a transformative process to create a cohesive brand experience across multiple channels, physical stores, or digital platforms. The main problem companies may face during the multisite brand implementation is lack of consistency. Inconsistent branding efforts will negatively affect the brand equity, resulting in confusion and…

Strategy, More

The Difference Between Brand Extension Vs Brand Stretching.

The terms brand extension and brand stretching are often used interchangeably, and rightfully so. They both represent growth strategies that can significantly impact brand equity. So, what’s the difference between brand extension vs brand stretching if they are so closely related?   Brand extension focuses on expanding within the familiar territory, while brand stretch leaps into…

Positioning, Innovation, Strategy

SmashBrand’s Guide to Strategic Product Repositioning.

Product repositioning can be a high-stakes game. With 80% of new products failing to meet sales targets after launch, even the most established brands lose ground if they miscalculate their product positioning strategy. Still, many overlook the risks, assuming past brand success guarantees future performance. That assumption could be costly in today’s fast-evolving and short…