Types.
Innovation, Strategy, Design
Specialty retail product development strategies for 2025.
What makes a product irresistible to specialty retailers and their shoppers? The stakes in specialty retail product development are high—but so are the rewards. From gourmet sauces to artisanal snacks, specialty food brands thrive when they connect deeply with discerning customers. Influenced by the Specialty Food Association trends, store owners and buyers hunt for food…
Positioning, Innovation, Strategy
Breaking down the top brand repositioning failures.
The margin for repositioning an established brand identity is too thin. Being wrong about brand repositioning isn’t just a misstep—it’s a million-dollar mistake. Brand repositioning failures have derailed promising products, shattered consumer trust, and left companies scrambling to repair their brand identity. Even a well-funded brand strategy can fall flat if it ignores the subtleties…
Strategy
The Ultimate Guide To Successful Product Renaming.
How much does a name matter? When it comes to your products, everything. Just ask the companies who’ve watched their rebrands flop or flourish based on a single word. A product name is the customers’ first impression, and with shelves overflowing with choices, yours must instantly stand out. Get it wrong, and you’ll struggle to…
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Free Resource.
CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.