Types.
Design
Saying Goodbye too Soon — A (pseudo) Case Study of Syrup Packaging
While the pancake industry has never been exceptionally controversial, it’s pretty clear that the market does care passionately about its syrup. So much so, in fact, that there seems to be a veil of discontent over the Hungry Jack Pancake Syrup brand, because they dared to change their package design. We’d hate to think what…
Design
Customers Don’t Know What They Want – Research Does
Anyone who has spent any time in a supermarket knows that there is an abundance of choices for essentially every product category. Granted, we all have specific needs — some of us might need to manage an especially tight budget; others might have dietary restrictions, and the rest of us might have strong objections to…
Design, More
Designer and Client Counselling — Finding Out What They Really Want
Sometimes it seems like designers and clients just don’t speak the same language. Learning how to manage a client’s expectations ahead of the design process is sometimes as crucial to the project’s success as the end result. Here is how professional, board certified graphic design couples’ counsellors help designers and clients iron out their differences.
Design
8 Tips for Revising Package Designs for the Holidays
The holiday season means many different things to many different people. For some it is a season of peaceful reflection; for others it is a time for family and celebration. To marketing executives, it is a time of unbridled greed. Well — it is for a lot of us, but execs don’t attempt to conceal…
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