Types.
Design
The Seduction of the Package – Say What They Want to Hear
What could be more appealing than a gluten-free, macrobiotic, low-calorie, South Beach diet-approved frozen dinner? Isn’t your mouth watering? What do you mean, you already ate? It goes without saying, there are certain consumer marketing terms that customers find tempting, and just as many that will drive them away. If you were to come across…
Design, More
Deck the Website Halls
How to make the most of the holiday rush and making sure your target market doesn’t forget (or get annoyed at) you. Many businesses, especially in the retail sector, like to decorate in the spirit of whatever season it is, and with good reason: to drive holiday sales. This is why you see stores with…
Design
Cereal Packaging Design For the Future
Creativity in graphic design is all over the cereal industry, but innovation in product packaging has been stale for several decades. It baffled us why cereal packaging has been stagnant for so many years. It doesn’t have to be this way, as there are plenty of packaging innovations offering solutions to the problems traditional cereal…
Design
Saying Goodbye too Soon — A (pseudo) Case Study of Syrup Packaging
While the pancake industry has never been exceptionally controversial, it’s pretty clear that the market does care passionately about its syrup. So much so, in fact, that there seems to be a veil of discontent over the Hungry Jack Pancake Syrup brand, because they dared to change their package design. We’d hate to think what…
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