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Strategy, Design, Testing

The Complete Guide to Food Packaging Design.

Design

Critical Food Packaging Design Recommendations

Product packaging can serve as an important point of competitive differentiation for brands that know how to use it to their advantage. As we know, the primary goal of food packaging design is to move the item from the retail shelf into the customer’s cart. It’s a simple concept that belies how complex packaging design…

Design

How to Reach Senior Shoppers with Packaging Design

Businesses that want to engage senior shoppers must understand their priorities—and how they differ from their Millennial counterparts. When marketers develop strategies, they often target the highly-desirable Millennial population. And while it’s true the spending power of Millennials is growing every day, there’s plenty of competition vying for their attention. Instead, savvy brands can take…

Design

Psychological Strategies for High-Impact Package Design

The decision to purchase is influenced by many psychological variables that package designers need to address. How long do you look at a product before deciding whether or not to buy? Two seconds? Five seconds? For most of us, it isn’t long. We form snap judgments on each product based on numerous psychological variables that…