Types.
Design
3 Ways to Connect With Millennials Through Packaging Design
The internet has switched the power dynamic of shopping away from retailers and placed it firmly in the hands of consumers. Where customers were once required to navigate your store’s layout to find products, they can now view your entire product lines on their phones. Where they would once view your products in optimal retail…
Design
Can Your Packaging Design Survive the World of Amazon Distribution?
I love Amazon. Most of the time. The last time I ordered from them, I was buying a lovely glass beer stein with a metal inlay—the perfect gift for a friend of mine. When the UPS driver pulled up, he hopped off the truck and jogged up the stairs. He was in a rush and…
Strategy
Hacking the Psychology of Your Brand Design
How often do you take the time to read product labels when you’re out shopping? If you’re like most people, you probably take a quick glance at the product and make an impulsive purchasing decision based on its packaging. Well, there’s a reason for that, and it has a lot to do with psychology and…
Design
Packaging Design Without Context Is Functionally Useless.
The goal of packaging design is to communicate with customers and create positive perceptions for your brand. Therefore, try to understand the elements that play on a consumer’s mind prior to the point of purchase. This is what is meant by “context”: The environmental elements affecting each consumer’s perceptions aside from the design itself: – …
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